Edward de Bono has been a think tank, corporate consultant, writer and philosopher of world renown for decades. His creative impact upon business and conceptual planning can’t be underestimated. He has been a corporate consultant for DuPont, Exxon, Shell, Ford, IBM, British Airways, Ciba-Geigy, Citibank—to name a few.
Edward de Bono has contributed in a unique, outstanding manner to the progress of education, creative thinking and human resource development and, more generally, the intellectual evolution of humanity. Unlike many other corporate training experts, Dr. de Bono was never restricted to this in many ways rather limited profession, but went way beyond, and is to be considered a true business philosopher and conceptualist. His research on perception and the memory matrix of the human brain has had a decisive impact upon accelerated learning, whole-brain learning, new approaches for learning languages, such as Superlearning®.
I found de Bono’s books at the onset of my career as a corporate consultant, in 1998. At that time, as work notes for myself, I made a quotes collection, and then wrote these book reviews about a decade later, after choosing the career of a full-time writer. However, since then, my interest in Edward de Bono has only increased, despite the fact that I am now working on quite different projects. Whatever you do in your career, even after your retirement, is guided by firm principles that are universal, not cultural, and Dr. de Bono is one of perhaps not more than a handful of coaches who show you how to bring your genius to the world, and earn fame and recognition for your creative contributions to the intellectual brilliance of humanity.