Tactics

 

TacticsThe Art and Science of Success, London: Pilot Productions Ltd., 1985, Fontana, 1991, Harper & Collins, 1993

Edward de Bono’s book Tactics is a thoroughly empirical study on the subject of success and the various factors that contribute to a person experiencing success. Together with a team of researchers, fifty-five highly successful people from business, finance, sports, art and fashion were interviewed.

The excerpts of these interviews together with the author’s very original classification of success into various categories and subcategories make the core of this most unusual and highly readable book. Continue reading

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Sur/Petition

 

Sur/PetitionCreating Value Monopolies when Everybody Else is Merely Competing, New York: Fontana, 1992, HarperCollins, 1993.

Edward de Bono’s book Sur/Petition is very important. All the issues that he tackles in this extremely well-written book are still today hot issues, in the sense that they are unresolved so far in most businesses.

But let us ask, ‘What is Sur/Petition?’ The basic subject matter of the book is the issue of creating value monopolies. Competing literally means ‘struggling together’, whereas surpeting, by contrast, means struggling ahead of others. Continue reading

Serious Creativity

 

Serious CreativityUsing the Power of Lateral Thinking to Create New Ideas, New York: Penguin, 1992, reprinted 1996.

In Serious Creativity, Edward de Bono continues the line of thought previously exhibited in The Use of Lateral Thinking and The Mechanism of Mind. However, Serious Creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions.

The book consists of three major parts. In Part One, de Bono writes about the need for creative thinking and shows its theoretical and practical applications. The author leaves no doubt that his approach is not destined for artists and creators, but primarily for business people. Thus, not artistic creativity or inspirational creativity is the main field of application of de Bono’s approach to creativity, but creativity used for developing new and profitable ideas for marketing products and for succeeding in the business world. Continue reading

The Mechanism of Mind

 

The Mechanism of MindNew York: Penguin, 1969, reedited 1990.

The second of the five books I am reviewing is a booklet that develops and elaborates Edward de Bono’s approach to creative thinking, as it was first exposed in The Use of Lateral Thinking.

The book is quite uncanny in that the author examines with scientific exactitude how our brain handles perception and how it processes information. Using many examples for demonstrating his theory, Edward de Bono finally concludes that the specific memory surface that the brain uses for information processing is in itself a highly unreliable system. In Part II, 29: Overcoming the Limitations, de Bono writes:

The errors, faults and limitations of information-processing on the special memory-surface are inescapable because they follow directly from the nature of the organization of the surface. /218

Continue reading

The Use of Lateral Thinking

 

The Use of Lateral ThinkingNew York: Penguin, 1967, reedited 1990.

The Use of Lateral Thinking is one of de Edward de Bono’s first publications, a book written in the 1960s; but it is one of his most important books.

It seems that few have understood the book when it appeared more than forty years ago. In the first chapter of the booklet, the author introduces the idea of lateral thinking and defines it as a concept.

Orthodox education usually does nothing to encourage lateral thinking habits and positively inhibits them with the need to conform one’s way through the successive examination hoops. /15

The second and third chapters prepare the ground for the main part of the study which unfolds as a meticulous examination of perception habits. In these chapters, the author makes interesting remarks about how ideas are born. Continue reading